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culprit - A person who is responsible for a crime or other misdeed

After a long foot chase through downtown, the police officer finally arrested the culprit.

noun

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guise - A deceptive appearance that is intended to deceive

Using the guise of helping older women, the thief was initially friendly and then robbed them.

adjective

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phony - Not genuine; fraudulent

To someone with an untrained eye, it can be hard to tell a phony handbag from a real one.

noun

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sham - A thing that is not what it is purported to be

To the naked eye, a counterfeit handbag looks like the real thing, instead of a poorly made sham that it really is.

noun

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rascal - A mischievous or cheeky person, especially a child or man (typically used in an affectionate way)

Dennis the Menace was a famous rascal, using his childlike innocence to distract from his mischief.

noun

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collusion - Secret or illegal cooperation or conspiracy, especially in order to cheat or deceive others

The secretive group gathered in an act of collusion to influence the presidential election.

noun

See verb

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bluff - An attempt to deceive someone into believing that one can or will do something

Harry fired so many shots that the criminal thought he ran out of bullets, but he couldn't risk calling Harry's bluff.

noun

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gimmick - A trick or device intended to attract attention, publicity, or business

Sales promotions like "buy one, get one free" are a common marketing gimmick.

noun

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mischief - Behavior that causes minor damage or annoyance, especially by children or animals.

Their son had a sparkle of mischief in his eyes when he ran to hide behind the curtains.

noun

See verb

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scheme - A large-scale systematic plan or arrangement for attaining some particular object or putting a particular idea into effect, often through deceptive means

It's better to be honest and work hard, and not spend too much time devising or falling for schemes that are tempting shortcuts to making money.

verb

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delude - To mislead someone into believing something that is not true

The cult's leader deluded his followers into believing he knew the path to Heaven, but it was really the path to Hell.

adjective

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indefensible - Unable to be defended, justified, accepted, or excused.

When he said that he robbed the store by mistake, the judge felt that statement was indefensible, and pronounced him guilty.