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verb

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scheme - Make plans, especially in a devious way or with intent to do something illegal or wrong

The family butler was always polite, but in his mind he was always scheming how to steal the family's jewels.

verb

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plunder - Steal goods from (a place or person), typically using force and in a time of war or civil disorder

Seeing his chance, the pirate plundered as many gold coins as he could find on the wrecked ship.

noun

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gimmick - A trick or device intended to attract attention, publicity, or business

Sales promotions like "buy one, get one free" are a common marketing gimmick.

adjective

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deceptive - Causing someone to believe something untrue.

Be careful — that offer sounds good but it's may be deceptive, not revealing the negative aspects of the product.

noun

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treason - The act of betraying one's country

Benedict Arnold was accused of treason during the American Revolutionary War because he plotted to surrender the fort at West Point to the British forces.

adjective

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bogus - Not real or genuine - fake or false (used in a disapproving manner when deception has been attempted)

Mr. and Mrs. Smith had suspected all along that the letter offering Oklahoma land for $100 an acre had been totally bogus.

noun

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ruse - A ploy or stratagem used to manipulate a situation in one's favor, often by hiding one's true intentions or motives.

His apparent offer to help was just a ruse to get access to her personal information.

noun

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scheme - A large-scale systematic plan or arrangement for attaining some particular object or putting a particular idea into effect, often through deceptive means

It's better to be honest and work hard, and not spend too much time devising or falling for schemes that are tempting shortcuts to making money.

noun

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hoax - A humorous or malicious deception

Despite evidence that says otherwise, some people still believe the moon landing was a hoax.

noun

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hypocrisy - Behavior that is the opposite of how one actually is, being fake by pretending to be one thing, and acting in the opposite way.

The politician was guilty of hypocrisy because he promised reforms, but his real goal was to enrich himself and his friends.

noun

See verb

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loot - Goods, especially private property, taken from an enemy in war

After slaying the evil king, Arthur and Galahad discovered his treasure room filled to the brim with loot.

verb

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bilk - To take money from someone by cheating or tricking them.

The con men in the big city are always looking for naive out-of-towners in order to bilk them of the money they took with them for their big trip to the big town.