Noun
farce - A deceptive action that someone tries to fool others into believing that he takes it seriously
Everyone in town knew that a bridge at the busy intersection was needed, but they felt that all the Mayor's activity about the subject was just a farce because he didn't really take the problem seriously.
snob - A person with an exaggerated respect for high social position or wealth who seeks to associate with social superiors and dislikes people or activities regarded as lower-class

Victor used to be friends with Pete, but once Victor suddenly became rich, he acted like a snob and refused to associate with Pete.