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noun

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imposter - A person who pretends to be someone else in order to deceive others, especially for fraudulent gain

The man on the phone who was asking for money sounded like Emily's friend, but she thought he was probably an imposter.

noun

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hype - Extravagant or intensive publicity or promotion, that often turns out to be false

Todd spread the hype that his party was going to be the event of the year, but only a few people showed up.

noun

See verb

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scheme - A large-scale systematic plan or arrangement for attaining some particular object or putting a particular idea into effect, often through deceptive means

It's better to be honest and work hard, and not spend too much time devising or falling for schemes that are tempting shortcuts to making money.

noun

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nepotism - When those with power or influence favor relatives, friends, or associates, such as by giving them jobs or ruling in their favor.

The public was disappointed by the nepotism of the newly elected mayor, when they saw that his whole government was filled with incompetent friends and relatives.

adjective

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duplicitous - Deliberately misleading or two-faced in behavior or speech.

The spy led a duplicitous life, pretending to serve one country while working for another.

verb

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delude - To mislead someone into believing something that is not true

The cult's leader deluded his followers into believing he knew the path to Heaven, but it was really the path to Hell.

noun

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smokescreen - A distraction or false front used to mislead or deceive others.

The flashy website and ad campaign turned out to be a smokescreen so people would be distracted from paying attention to the company's declining sales.

adjective

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clandestine - Kept secret or done secretively, especially because illicit

CIA agents have to act in a clandestine manner to avoid detection.

verb

See noun

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dupe - Deceive; trick

Edwin knew his agent wanted to dupe him by having him sign a bad contract.

adjective

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deceitful - Intentionally misleading or dishonest.

She realized too late that his charm was just a deceitful cover.

noun

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scoundrel - Someone who is dishonest. A villain who exploits others for his/ her own benefit.

Granny Perkins realized that the man who pretended to be her friend turned out to be a scoundrel who stole her belongings. .

noun

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culprit - A person who is responsible for a crime or other misdeed

After a long foot chase through downtown, the police officer finally arrested the culprit.