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bluff - An attempt to deceive someone into believing that one can or will do something

Harry fired so many shots that the criminal thought he ran out of bullets, but he couldn't risk calling Harry's bluff.

verb

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debase - To reduce the quality or value of something

When the government added copper to the gold coins, it debased the value of the coins.

nounverb verb

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fink - Inform on to the authorities

Mary finked on her brother when their parents asked which one of them took a cookie out of the jar.

noun

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gimmick - A trick or device intended to attract attention, publicity, or business

Sales promotions like "buy one, get one free" are a common marketing gimmick.

noun

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scam - A dishonest scheme; a fraud

When Joel received an e-mail that promised him a million dollars, he hoped it wasn't a scam.

adjective

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devious - Showing a skillful use of dishonest tactics to achieve goals.

It took a while for the District Attorney to realize that the politician was using devious methods to hide the fact that he was taking bribes.

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cunning - Skill in achieving one's ends by deceit

Through sheer cunning, Michael Corleone was able to become the most powerful mafia leader in the country.

adjective

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unscrupulous - Behaving in a way that is dishonest or unfair in order to get what you want

Jack climbed to the top of the management tree, but his unscrupulous methods meant that he had more enemies than friends when he got there.

verb

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rook - Take money from (someone) by cheating, defrauding, or overcharging them

Customers tend to get rooked by companies who are able to price their products very high because of the brand name.

adjective

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flagrant - The way an action or situation is negative in an open and obvious way

The politician came right out and asked for a bribe in a flagrant violation of the law.

noun

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mischief - Behavior that causes minor damage or annoyance, especially by children or animals.

Their son had a sparkle of mischief in his eyes when he ran to hide behind the curtains.

verb

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connive - Secretly allow (something considered immoral, illegal, wrong, or harmful) to occur

Stewie would connive ways in which to gain power, though he usually failed.