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lust - A powerful urge or longing – a deep-seated drive that can sometimes lead to irrational or impulsive behavior, often of a sexual nature.

He liked reading the old story about the prince who had a lust for power that drove him to betray even his closest allies.

noun

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alluring - Powerfully and mysteriously attractive or fascinating.

At first the idea of the high of taking drugs was alluring, but when he saw the bad trips his friends had, he resolved to resist and say no.

noun

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whim - A sudden desire or change of mind, especially one that is unusual or unexplained

While standing in the checkout line at the grocery store, Stan bought a pack of gum on a whim.

noun

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gusto - Enjoyment or vigor in doing something; zest

Denise did her job with gusto, never complaining and always with a smile on her face.

adjective

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juicy - Highly interesting, exciting, or sensational, especially regarding gossip or news.

He landed a juicy job offer with a huge salary and great benefits.

noun

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zeal - Great energy or enthusiasm in pursuit of a cause or an objective

Few athletes have as much zeal as Michael Phelps, who ended up with the most medals in Olympics history.

verb

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yearn - To have an intense feeling of longing for something, typically something that one has lost or been separated from.

Ever since her husband passed away, Samantha yearned for his presence every day.

verb

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crave - To have a very strong feeling of wanting something, even desperately

After Les was assigned to the computer room night shift, he found he couldn't sleep during the day, and he craved eight hours of uninterrupted sleep.

verb

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evoke - To bring a feeling, memory, or image into someone’s mind.

The old photograph evoked memories of his childhood home.

noun

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incentive - Something that serves as a reason or stimulus for effort or improvement; a reward or motivation that encourages someone to take a specific action.

The company offered a cash incentive to employees who met their sales targets.

noun

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zest - Great enthusiasm and energy

Alex had so much zest for his job that he would work as much overtime as possible.

noun

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obsession - Not being able to stop thinking about something.

Though Arnold didn't smoke, he had an obsession with pipes, and collected thousands of them.